e&
e& – formerly Etisalat Group – is one of the world’s leading technology and investment organisations and has been a partner of Manchester City since 2009.
e& AND CITY FOOTBALL GROUP
The partnership between Manchester City and e& was established to bring exclusive content and experiences to fans, leveraging the telecommunications company's extensive network and digital capabilities to engage the Club's global fanbase.
Over the years, this partnership has been renewed and expanded, reflecting both organisations’ commitment to innovation and excellence in connecting with audiences worldwide.
The partnership between Manchester City and e& was established to bring exclusive content and experiences to fans, leveraging the telecommunications company's extensive network and digital capabilities to engage the Club's global fanbase.
Over the years, this partnership has been renewed and expanded, reflecting both organisations’ commitment to innovation and excellence in connecting with audiences worldwide.
Activation Highlights
01
STRATEGIC PLAYER PROFILES
e& capitalises on the global popularity of City players, creating compelling content that amplifies the e& brand while also allowing e& to connect with fans on a personal level.
02
PIONEERING IN ESPORTS
Demonstrating a commitment to innovation and reaching new and emerging audiences, e& proudly sponsors Manchester City’s
Esports team. This partnership underscores e& and Manchester City’s shared drive to be at the forefront of digital engagement and the booming competitive gaming industry.
03
FOCUSED REGIONAL IMPACT
Through the City Football Schools programme in the UAE, e& sponsors the Talented Player Programme (TPP). Since its inception in 2019, the programme offers a developmental platform for young talent aged 11-16 in Abu Dhabi and Dubai. With over 50 players advancing through the programme to elite levels, e&'s partnership highlights its investment in young people in the region.
activation highlights
01
STRATEGIC PLAYER PROFILES
e& capitalises on the global popularity of City players, creating compelling content that amplifies the e& brand while also allowing e& to connect with fans on a personal level.
02
PIONEERING IN ESPORTS
Demonstrating a commitment to innovation and reaching new and emerging audiences, e& proudly sponsors Manchester City’s
Esports team. This partnership underscores e& and Manchester City’s shared drive to be at the forefront of digital engagement and the booming competitive gaming industry.
03
FOCUSED REGIONAL IMPACT
Through the City Football Schools programme in the UAE, e& sponsors the Talented Player Programme (TPP). Since its inception in 2019, the programme offers a developmental platform for young talent aged 11-16 in Abu Dhabi and Dubai. With over 50 players advancing through the programme to elite levels, e&'s partnership highlights its investment in young people in the region.
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